GMW organized by OECD – OCDE is a spin-off from Aflatoun Day, organized by Aflatoun International as an annual celebration and learning event for all its 400 partners in 110 countries organised every year in March.

Throughout 12 editions, starting in 2012, GMW has reached over 60 million children and young people in 176 countries worldwide.

The GMW2025 theme by OECD is “Think before you follow, wise money tomorrow” and it focuses on how developments in digital finance and in the way consumers interact with financial services online, from the emergence of “finfluencers” to the increasing use of Artificial Intelligence, can make it difficult for everyone, especially for young people, to identify reliable information and advice. 

Through this year’s theme, adapted by Aflatoun movement to “Think Before You Follow – Building Social and Financial Resilience for Life” we want to highlight the need for critical thinking in the face of financial pressures – from peer influence to misleading advice – encouraging young people to build strong money management skills and their social resilience.

“We are excited to empower the next generations with the tools they need to succeed financially – for almost 20 years now. This week – by promoting critical thinking and financial resilience, Global Money Week and Aflatoun Day 2025 events will showcase that young people know how to navigate complex financial choices and will be able to secure a stable future,” said Roeland Monasch, CEO, Aflatoun International. “It is our obligation and role to continuously equip them with the knowledge and resources to make informed financial decisions, ensuring they are prepared for the challenges and opportunities that lie ahead in their financial journeys. In every corner of the world.”